How Asheville Parks & Recreation Streamlined Operations and Elevated the Community Experience

Melissa Irvine

March 31, 2026

When your department serves thousands of residents across parks, programs, and facilities, staying organized isn’t just helpful, it’s essential.

For Asheville Parks & Recreation, creating a seamless experience for both staff and the community meant finding a system that could do more than just manage programs. They needed a centralized hub for information, registration, scheduling, and payments, one that could support their team behind the scenes while making things easier for the people they serve.

That’s where RecTrac came in.

With RecTrac deeply embedded in daily operations, Asheville’s team has transformed how they track information, streamline registrations, and manage financial processes, saving countless hours while improving service delivery. As Recreation Software Programming Specialist Max Cherry puts it, “If it’s not in RecTrac, it never happened,” highlighting just how central the system has become to their success.

From faster check-ins to simplified reconciliation and flexible customization, Asheville has built a more efficient, connected approach to parks and recreation management.

Watch the video below to see how it all comes together in practice.

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Continue reading to explore Asheville’s approach in more detail.