The Vermont Systems team was working hard to attend events all across the United States in 2021 and have discovered top trends that you should be implementing in your community for 2022. It’s time to push your community to the next level with this top industry trend.

Social Media. Are you surprised? Not us!

The connection between the consumer and the business has grown exponentially, but not only face to face, face to screen. This also applies to the connection between communities and patrons. Social media has taken a huge leap over the past year. It has provided companies with the ability to stay connected with their clients and their customers daily through posts, photographs, and videos. This is only a glimpse at what social media can do for your community. Take a look at our Vermont Systems Marketing Toolkit, so you can see how social media fits into your marketing strategy for 2022.

Stay Connected To Your Community

It’s important to stay connected to your community through social media. Not only is it a platform for you to share all of the photos and videos of fun things that your community holds, you can also share important messages about hours of operation, sign up links and much much more. The more you interact on social media, the more viewers will see your content. When the community sees your content, they will begin to share the events, hours, and content with their followers. This will help you expand your followers and eventually expand your reach to your community.

Use Social Tools To Your Advantage

Is posting, liking, sharing multiple times a week starting to feel like a daunting task? Use social media tools to your advantage and build a schedule for your social media content. Start simple with the built-in scheduling tool in Facebook. This will allow you to plan out your content, so you aren’t on your phone 24/7 and can actually go out and spend time with your patrons. Nobody has the time to spend their entire day on social media, so use these tools to your advantage. Take a few hours out of your day and plan out a few weeks ahead and schedule it in the system. This will allow you to have a strong social media presence, while not having it take away from the rest of your tasks.

It’s important to show your patrons what you are doing for the community, so share photos and videos from your events and classes. Not only will it help you with posting often, it will also be a great way to connect with your community. They will see pictures of themselves and find joy in sharing it with their followers. Their followers can see how much fun they had at your event and may even come to the next one, all because you share one photo!

Get Smart with Your Data

Once you have developed a schedule and a plan for your social media content, get smart with your data. Look at the data that is provided to you through the apps. When do your followers usually interact with your posts? What type of content are they usually interacting with most? This will help guide you through how to move forward with your social media. Following the data will allow you to build a following on social media and  in your community and remind those to go out and enjoy the community events.

When you have a strategy in place, and you are taking the time to follow your data and use the tools that help you make social media easier, we have no doubt that you will be able to succeed. Social media is just like an email marketing campaign, you spend the time building it correctly, focusing it on the correct audience, and it will ultimately help you build your community.  Sprout Social, a social media scheduling and reporting tool has some great content around building your social media marketing strategy.  Our own Vermont Systems Marketing Toolkit will provide you with everything you need to get your social media marketing strategy on the right foot.

Download Marketing Toolkit

Since social media is such a hot topic and so very important in today’s world, we have been working on revamping our social media structure. We have officially launched our new Vermont Systems Instagram channel, so follow along on our channel for product updates, customer stories, and so much more.